Friday, March 9, 2012

A Tiburomoronic Crisis: Occupy CVS Tiburon

It's time to put it all in perspective. Whereever you live in the world, your community may be suffering from things like a bad economy, drought, an oppressive government, or even trying to recover from one of history's largest earthquakes and a tsumani a year ago. Still, your troubles pale when compared to the crisis currently being endured by the Marin County town of Tiburon.

It's not just a sign. It's a red sign. And, it's not just a store. It's a CVS store that does things like have sales on items like bathroom tissues. (They don't say "toilet paper" in Tiburon. Too pedestrian.) I kid you not. For weeks the town has been in a hubabaloo about whether or not the new CVS store could have a red sign out front, which would be consistent with its branding. Don't believe me? Here's the article in today's Marin Independent Journal.

"I'm just astonished that corporate America is throwing its weight around like this in a small town," said severely traumatized resident Steve Bendinelli, one of 50 residents who attended a Tiburon Town Council meeting to protest the sign. This is after 260 residents signed a petition against the sign.

So, this is about "The Man" forcing Tiburon's scrappy residents, who are in no way corporate CEOs or bankers themselves, to put up a red sign? Well, if that's the case, you know what you Tiburonites have to do. It's time to Occupy CVS Tiburon, brothers! That's right! Get out of those bay-viewing mansions, grab a tent at REI in neighboring Corte Madera and set up a camp right in the parking lot of the CVS in Tiburon. Don't worry about the kids, your domestic staff can watch them and make sure they make it to private school while you are occupado. This issue is more important than shelter! You need to take a stand, get out there and camp outdoors in a parking lot for at least a month to show "The Man" that he can't put a red sign in your town.

By the way, please let me know when you set up Occupy CVS Tiburon so I can set up a stand on the sidewalk that sells $12 glasses of chardonnay in the evenings and $6 lattes in the morning. You'll Occupy my kids all the way to college.

So, the next time you hit a rough patch in the road, just keep in mind that at least you don't have to deal with the problems that the residents of Tiburon, California face.

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